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Sunday, September 24th, 2017
40 Years Ago Today

The 50th season of 60 Minutes premiered on September 24, 2017. Let's travel back 40 years to the ending of Sixty Minutes as well as a final commercial break on WIFR Channel 23.

Commercial: Holiday Inn.

Commercial: Litton Microwave Oven - Changing the way America Cooks.

Commercial: Budweiser Beer

Commercial: Sylvania Superset TV - "The picture we risked $100,000 on."

End credits of Sixty Minutes.

Smokey Bear - "Only You" PSA

CBS Promos - M*A*S*H and One Day at a Time - with a CBS ID at the end.

Lou Bachrodt Chevrolet - "Think Chevette." Chevette, Chevette, Chevette! ;-)

Kemper Insurance Companies

"WIFR-TV Freeport - Rockford" - Sunday Late Show and Station ID slide

This aired on September 25, 1977.

WIFR Channel 23 - Ending of 60 Minutes & Commercial Break (1977)

Here is the ending of Sixty Minutes as well as a final commercial break on WIFR Channel 23. Includes:

Ending of Sixty Minutes.

Commercial: Holiday Inn.

Commercial: Litton Microwave Oven - Changing the way America Cooks.

Commercial: Budweiser Beer (I'm saying Budweiser right after I post this video...) ;-)

Commercial: Sylvania Superset TV - "The picture we risked $100,000 on."

End credits of Sixty Minutes.

Smokey Bear - "Only You" PSA

CBS Promos - M*A*S*H and One Day at a Time (Main voiceover by ??) - Check out that CBS ID at the end. (Ending voiceover by Bill Martin) Seems very similar to the unique "lightning bolt ID" from this video.

Lou Bachrodt Chevrolet - "Think Chevette." Chevette, Chevette, Chevette! ;-)

Kemper Insurance Companies

"WIFR-TV Freeport - Rockford" - Sunday Late Show and Station ID slide (voiceover by ??)

This aired on local Rockford, IL TV on Sunday, September 25th 1977 @ a few minutes before 7pm! (not Chicago, but close enough)

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This clip aired on Sunday, September 25th 1977, and is included in the following categories:

Viewer Comments

That's Max Cleland in the "60 Minutes" clip that rolls under the closing credits. 1977 would have been after he was a war hero, but before he became a U.S. Senator and nationally prominent politician.
Comment posted by kba on Thursday, March 26th 2009 at 10:28pm.

Max Cleland was a true hero. I was sad he got defeated by that draft dodging idiot (who's name escapes me now)
Comment posted by LaPrincess on Thursday, March 26th 2009 at 11:14pm.

Is that the name of that guy in the wheelchair, LaPrincess? Max Cleland? I think I have read about him in Maxim in an article called 'World's Most Unappreciated Heroes'.

In response to BabyBear's Budwiser remark: Very clever, and funny too. :D.

Comment posted by Loyal32fan on Friday, March 27th 2009 at 10:36am.

One more thing, LaPrincess: I believe the draft-dodging idiot you were referring to was Saxby Chambliss. He ran a TV ad comparing Cleland to Osama bin Laden (OUCH!).
Comment posted by Loyal32fan on Friday, March 27th 2009 at 10:50am.

Yes, that's Max Cleland. He lost three limbs in Vietnam. Saxby Chambliss, that's the name. When he compared Cleland to Bin Laden that was low. That was disgusting no matter someone's political views.
Comment posted by LaPrincess on Friday, March 27th 2009 at 1:08pm.

Ending CBS Eye ID voiceover added to clip description.
Comment posted by W.B. on Saturday, July 23rd 2011 at 9:25am.

Eeewww why would you want to cook a pork roast in the microwave?
Comment posted by CelesteK on Saturday, July 23rd 2011 at 8:56pm.

In case you're wondering, that "lightning bolt ID", as well as its local counterpart, was from their "There's Something In the Air" fall campaign.
Comment posted by RocketBoy on Tuesday, July 26th 2011 at 12:46am.

Has anyone else noticed the metal rack in the Litton commercial? Ever put metal in a microwave before? O_o
Comment posted by Pete on Monday, January 16th 2012 at 5:23am.

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This clip has been viewed 2542 times.
This clip debuted on FuzzyMemories.TV on Thursday, March 26th 2009.
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Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


Comment posted in WLS Channel 7 - Eyewitness News - "Weather & Break" (1973) by W.B. on Saturday, August 12th, 2017 at 12:13pm CT

On YT a user put up a clip from an overnight "World News Now" from 1995 with excerpts from a 1970 edition of WABC Channel 7's (New York) "Eyewitness News." Roger Grimsby (who died before that aircheck) was the main anchor, but this was several months before Bill Beutel joined him at the desk; co-anchoring with him that evening was Bill Aylward (who was filling in for Grimsby's nominal co-anchor of the time, Tom Dunn). Notable is that on the end, is an excerpt of a weather forecast from their resident weatherman of the time, Tex Antoine (who was as iconic in NYC as WLS's John Coleman was in Chicago). And you think this weather forecast is primitive by today's standards . . . ?


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